Article

The customers

Importance: ++++
Role: target group
Timeframe: during the entire internship and the future. 

The customers are the Ga and Fante Kenkey makers (mostly women) in the Ejisu-Juaben District in Ghana. They cook Kenkey all day long in order to sell small portions to households in the region. Therefore they use traditional wood fuel cookstoves and have to deal with all the negative consequences for their health, the local livelihood and the environment. More information about these problems can be found in the Introduction, Problem analysis and Annexes. They are the target group of the project and during the research phase they are our main focus. More information about their needs and desires and also quantifications are required. The Kenkey makers could buy the cookstove from KITA and could receive help and education about the cooking process. They will experience the most benefit from the project and the cookstove will improve their living standards on the long and short term.