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Analysis of competitors

To make the Fortune Cooker a better cooking device than its competitors, we can best make use of the fact that the Fortune Cooker is the only hybrid device and we should try to lower the price as much as possible in order to get the product to a price which people in developing countries are able and willing to pay themselves. Also, we can explore opportunities to enable different ways of cooking.

The idea of ‘clean cooking’ is not new, there are already several devices designed and produced for clean cooking. In this paragraph we analyse these products on what they offer compared to the Fortune Cooker.

1.         COOX Stove (Hier.nu, 2015)

COOX stove

Functions: Grilling, baking, simmering, frying
Fuel: Little pieces of wood
Goals/results: 
Less smoke production to improve health, reduction of CO2 and carbon black
emission, reduction of deforestation, women spend less time on gathering wood
Way of selling: One sold COOX stove in the west means one COOX stove for a developing country. The image of the product is to be a trendy cooking device for in your backyard, a garden or on the camping.
Other: Available in different sizes.
Price: €129,- on Bol.com

An advantage of the COOX relative to the Fortune Cooker is that any type of cooking is possible, whereas with the Fortune Cooker this has yet to be explored. The energy source is the same, but it can’t be combined with other energy sources, whereas this is possible with the Fortune Cooker. They mention other models that use other energy sources, but nothing can be found about these models. There is no model that combines multiples sources. The goals are about the same. It has a very different way of selling than we suggested for the Fortune Cooker and the price is relatively high, for ‘rich’ western people as well.

2.         Samuchit Sarai System (Lawate, 2015)

Samuchit Sarai System

Functions: Portable stainless steel device operating on the combination of principles of steam cooking and retained heat cooking.
Fuel: Charcoal
Goals/results: 27 gm CO2 emission for cooking 5 litre of food, providing environmentally sustainable energy and waste management solutions to rural and urban households and establishments.
Way of selling: Via local dealers.
Other: Available in different sizes.
Price: Unknown

An advantage of the Sarai System is that it comes in different sizes and is compact, easy to carry.A disadvantage is the use of charcoal, as this is relatively expensive. 

3.         Sampada Gasifier Stove (Lawate, 2015)

Sampada Stove

Functions: This is a portable metallic stove. The fuel should be in the form of dry woody twigs, or wood shavings or wood chips. The fuel is put into the fuel chamber and lighted from the top. One full charge of fuel keeps the stove in operation for about one hour. The special feature of the stove is that charcoal is left behind in the fuel holder after the stove operation. Thus, the stove not only delivers clean cooking but also produces a valuable by-product in the form of charcoal.
Fuel: Dry woody chips, wood shavings or wood chips
Goals/Result: 8,1 gm CO2 emission for cooking 2,5 litre of food, providing environmentally sustainable energy and waste management solutions to rural and urban households and establishments.
Price: Unknown

The functioning of the Sampada Gasifier Stove is nearly identical to the functioning of the Wood Gas Stove, one of the energy sources that can be combined with the Solar box, which makes the Fortune Cooker a hybrid cooking device.

To make the Fortune Cooker a better cooking device than its competitors, we can best make use of the fact that the Fortune Cooker is the only hybrid device and we should try to lower the price as much as possible in order to get the product to a price which people in developing countries are able and willing to pay themselves. Also, we can explore opportunities to enable different ways of cooking.

Sources

Hier.nu,. (2015). Coox – oplossing. Retrieved 29 October 2015, from http://hier.nu/coox/pagina/oplossing

Lawate, H. (2015). Samuchit Sarai System. Samuchit.com. Retrieved 29 October 2015, from http://www.samuchit.com/clean-cooking-devices-h/samuchit-sarai-system

Lawate, H. (2015). Sampada Gasifier Stove. Samuchit.com. Retrieved 29 October 2015, from
http://www.samuchit.com/clean-cooking-devices-h/sampada-gasifier-stove


 

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