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Chapter 2: Changing the daily life

Turning sustainable is not just about implementing the right technologies. There are other factors at play as well; social factors, for instance. Creating a sustainable mindset among people is also an important aspect. A lot can be gained by promoting and adopting a more pro-environmental lifestyle. However, how does one engage people into adopting such a lifestyle? Some people believe that acting more pro-environmentally will result in a more sober lifestyle and might become unhappy by such thoughts. Is that really true? In this section, we will focus on people and their lifestyles, and what factors play an important role in changing current, consuming-oriented behavior into a more sustainable mindset.