The customer driven Business Model Canvas (that can be seen above) focuses on women who are currently making kenkey or other large amounts of food on a three stone fire. These women are affected by household air pollution (HAP) and that is why KITA has designed a clean cookstove. This cookstove is cheap, energy efficient, safe, healthy and environmentally sustainable. It is a Frugal Innovation: an innovation with reduced complexity and costs.
The Business Model Canvas is a preparation for the sales phase, it shows the business during the first pilot year of the sales phase.
The business model gives a clear overview of the business as a whole. We thought about the general value proposition of the business. Furthermore, this business model shows the customer segments, the relationship with the customer and the distribution channels of this business. Besides, the key activities of KITA, their key partners and the key resources needed are elaborated.
Also, the revenues and the costs are more detailed in the business model. Lastly, the business model shows that there are different social and ecological revenues that are coherent. This way, shared value is being created. For the social and ecological costs, the business model shows that they are very little. Though, it is very important to eval- uate on the business often and focus on possible other social and ecological costs that may occur.
The business model in Appendix C gives a more detailed explanation of the business model canvas. It also explains why we made certain decisions for this business model.