Introduction Integration Course

In the integration course, students, in groups of four or five, will work on a business plan for a innovative product. This plan will be mapped onto the Business Model Canvas (BMC), ©Strategyzer.com. The groups will either 'invent' a new (innovative) product or use a existing innovative product. In the first quarter, the lectures and workshop are mostly product-oriented (except for the BMC). In the second quarter the lectures and workshop are more company-oriented. The final output will be a business plan written around a BMC with separate chapters reflectioning on the financial aspects of the product and company, the juridical aspects, the ethical aspects and the safety aspects. Students will present their plans to an expert jury.