Nathalie Worp

Competitors analysis Within our market research it is relevant to perform a competitive analysis. It is very useful to know the strength and weaknesses of competitive organisations when a new product or service, presented by L.O.O.P., is launched on the market; this is critical to make sure that the business survives and grows. L.O.O.P. is a company which tries to raise awareness on the plastic…

BUSINESS MODEL L.O.O.P. (Life Out of Plastic) “A business model describes the rationale of how an organization creates, delivers, and captures value. It is like a blueprint for a strategy to be implemented through organizational structures, processes, and systems. ” The business model is created for and about L.O.O.P.. In order to set up a clear overview of all the fields that have been…

Quantative research  Quantitative research provides insight to uncertainties in the market. Surveys are being used for the quantitative research. In the survey, the research questions from L.O.O.P. and WOOF&WOW have to be operationalized into questions to the target group. It is important to translate the general research questions into sub-questions in order to specify what we exactly want to…

Market Research  In order to establish a fundamental basis on which product concepts can be based and to keynote deployment options, the market research is conducted. During this phase several research sections are being explored. As mentioned previously in the scope of the project, a distinction is made between qualitative and quantitative research. During the qualitative research section…

Production Possibilities During the observational research, possible production possibilities and methods were researched for an eventual new product made out of plastic. These production options are based on observations from the plastic waste lima team and on production processes L.O.O.P. already works with. Weaving in Manchay The municipality of Manchay is located 25 km from Lima and is a…

Plastic exist in a large part of our daily lives. The plastic lid on our coffee to go, the plastic bags to bring our groceries home, straws in your soda and even plastic cell phone cases. And that’s just a part of the total amount we encounter daily. Over the last ten years we have produced more plastic than during the whole last century. (Ecowatch& Hasselberger, 2014) Plastic has become an…

National Innovation System Peru The Republic of Peru has a severely legalistic tradition (Kuramoto 2006), which is reflected in the legislative framework regulating Science, Technology and Innovation (STI) activities. The responsibility of the country for promoting scientific and technological development is made clear in the Political Constitution of Peru (article 14) and detailed in the…

Observational research Starting with the first phase of the market research, an observational research has been done in order to have a better understanding of the Peruvian society and the world they are living in. We have chosen the upper middle class of the Peruvian society as our target group. On the internet a lot of facts and numbers can be found about the Peruvian society, but the…

This year the International Festival for Social Innovation (FiiS) was held for the first time in Barranco Lima.  'Donde Comienza el Cambio' (where change begins) is the slogan. The FiiS Fair is an free event that , after succesful editions in Chile and Argentina, is brought to Peru by the University of Engineering and Technology (UTEC). The purpose of the festival is to bring various projects…