Explanation of the business model
This canvas gives you insight in what is needed to eventually produce a product made out of PET-bottles. First of all it's important to define the different customer segments, the value proposition of the lamp made out of plastic PET-bottles. The channels and customer relations are important to know how to approach the customer segments. The resources needed to perform the key activities are situated on the left of the business model canvas. All the key resources and activities L.O.O.P. can't perform themselves, have to be performed by key partners. Important to show te beneficial part of the project is to make a cost- and income structure. This will give insight into the profitability of the business model. Because of the sustainable aspect in this project it's also important to give you an insight into the benefits and costs in respect of the planet and people in Lima.