Summary Project Plan

Title

Sustainable Rural Initiatives

Names of students

Also study background

Bart Simkens
      Third year Architecture Student

Dominique Berck
      Third year Systems Engineering, Policy Analysis and    Management Student     

Katie Froeling

      Third year Industrial Design Engineering Student

Place

Address and contact details

Bart Simkens

Tel: +31 (0)6 34 05 14 85

Address: Klooster 20, 2611 RW Delft

Student number: 4284763

Email: bart_simkens@hotmail.com

Dominique Berck

Tel: +31 (0)6 24 64 06 18

Address: van de Spiegelstraat 60, 2613 GB Delft

Student number: 4209265

Email: dominique_berck@hotmail.com

Katie Froeling

Tel: +31 (0)6 24 87 41 27

Address: Nieuwe Schoolstraat 2, 2613 SH Delft

Student number: 4307844

Email: katie_froeling@hotmail.com

Supervisors

Not only the supervisor(s) in the Netherlands should be mentioned, but also at minimum one person from the receiving country.

Otto Kroesen

Course coordinator

Tel: +31 15 27 85262

Email: j.o.kroesen@tudelft.nl

James Otieno JOWI

Head of the NGO SRI

Tel: +254 254 721 917 461

Email: jowij@srikenya.org

Tina Wentink

Supervisor carpentry workshop

Tel: +254 070 0333 941

Email:tinawentink@gmail.com

Objective/goal/mission

Also possible subgoals

Our mission is to make a marketing plan for the carpentry workshop at Sustainable Rural Initiatives (SRI) located in Kisumu, Kenya. With this marketing plan we want to gain more orders for the carpentry workshop. Besides this marketing plan we want to invest in the continuity of the workshop, so they become self-sufficient.

Research Questions

And subquestions

Research Questions:

How do increase the ordersize for the workshop?

• What product can be most efficiently produced?
• What product is mostly desired by enterprises in Kisumu?
• What product generates the most profit?

What improvements are needed concerning the continuity of the workshop?

• How can we motivate the employees?
• How can we rise their confidence level?
• How can we make sure they attend to work?
• How do we make it appealing to work at the workshop?
• How to optimalize the knowledge exchange?

Learning goals

Learning goals of the group applying the learning goals of the minor to the project

• How to interact with different culturals
• How to set up a project in a different culture
• How to cope with alternative scenarios/set backs
• How to set up a marketing plan
• How to create continuity within a business
• How to create professional looking marketing tools
• How to incorparate different opinions into one clear goal

Content/activities

The activities to be implemented the students should be listed.  Interviews, prototype building, desk research, market research etc., please specify and make an estimation of the time involved in completing them.

• Desk research
• Market research
• Interviews
• Conclusion from the interviews
• Analyzing the project
• Contribution to the continuation of the project

Timeline and milestones

It should be visible how the different activities are aligned with each other and (step-by-step: milestones!) lead to the intended results.

First stage of the project (increase order size)

• integrate with the local community and get to know and respect their values
• interview employees
• look at competitors
• create marketing tools
• interview possible buyers in Kisumu
• evaluate findings with Tina and Jowi
• start new collaborations

Second stage of the project (stimulate continuity)

• investigate where room for improvements lie
• interview employees, suggestion box
• interview management team
• asses both interviews into a continuation plan
• set up continuation plan

We are convinced that some unforeseen activities will arise, whilst we are there. Due to this, we expect that this set out planning wont be exactly similar to how we will operate in Okana. However we will take on these unforeseen possibilities by the best of our abilities.

Deliverables

A report (but more importantly, what can be done with the report that couldn’t be done before), workshops, construction, business plan, feasibility study, etc. etc.

• Set up a marketing plan
• Showing them a structured way of bookkeeping
• Marketing materials, clear overview of portfolio
• Bring in more orders, expansion of customer segments
• Find a suitable manager who will replace Tina