The stakeholders that can be identified are:
Kumasi Institute of Tropical Agriculture
KITA is the middleman between the farmers who produce the Moringa trees and In the report of last year is mentioned KITA is the middle man between farmers and companies as customers. This middle-man role consists of:
- Providing the farmers with education about the growing of the trees.
- Buying the undried Moringa leaves from the farmers
- Processing the leaves into powder
- Package the powder and prepare for transportation
- Selling and distributing of the powder by local drivers
KITA can be seen as the main entrepreneur concerning the Mor Nutro project from our point of view. During the internship we depend on the decisions KITA makes on finance and the final design of objects.
Other Moringa powder producing companies
The Moringa business in Ghana already has a great market. Gianni’s and GPI are Moringa businesses that are doing well in the area of Kumasi. A lot can be learned from the other Moringa businesses in the neighbourhood. Therefore, the other Moringa businesses are not so much competitors, but more like examples on how things could be arranged.
Executors of the project
These are the involved people at KITA.
George Ansah, Franklin Takyi are there for technical direction.
Padmore Adu Antwi is there for Research direction. He is also the dissertation supervisor for the Ghana students.
Bernard Walker is there for the Business model canvas.
Samuel Owusutakyi is there for overall guidance.
Christy Cook is coordinator of international relations.
Finally, there are the executing students, from TU Delft as well as from KITA. This group changes over time, so it is important to pass through the knowledge as good as possible.
Target group for education
These are the people whose current feeding pattern doesn’t fit up to a healthy one because of the lack of knowledge of essential vitamins and minerals. By making this group of people aware about the danger of a feeding pattern with a lack of vitamins, they can take this with them for the rest of their lives and possibly being able to identify illness as a course of a bad feeding pattern.
Responsible authorities of the target group for education
The tutors of the target group are schools, nursing mothers and care centres. The decisions these authorities make, directly affect the feeding pattern of the target group. Therefore it is important to not only educate the target group, but also to convince the authorities of the importance of a well balanced diet, so that they implement this (for example by using Moringa in every meal at the school kitchen).
Farmers
Farmers are very important participants for the sustainability of the Moringa business. Farmers currently have their own crops on their land, which bring their own habits and traditions with them. To convince farmers of replacing these crops with moringa or to expand their farm in order to produce Moringa, a lot is needed. How can KITA assure them a solid income? What are the advantages of changing their current crops into moringa? Nothing can be promised to the farmers until there is a solid milling and packaging centre at KITA.
The 180 people that will follow the training at KITA, aren’t farmers. For this group mainly women were the target group, and they can be from any profession. The do not have their own land to product Moringa, which means recruiting farmers is still a goal that has to be reached in order to create a Moringa business.
Relation between stakeholders
KITA needs cooperation from farmers and the responsible authorities of the target group for education. The tutors of the target group for education on their part need cooperation from the target group for education before they can implement a new feeding programme at the school/hospital. The executors need to convince farmers and the target group to cooperate, but before they can be promised anything, KITA should increase the capacity of the milling and packaging centre. The TU Delft students will try to do some fundraising, but in the end this is KITA’s responsibility.