Channels

But how are these customers able to purchase the Mor Nutro Powder? KITA also is the place where people are able to buy the prodcuct. The communication with schools and care centres will initially consist of the moments of education. The communication with the farmers will start with the training phase. Both the education and the training phase give the customers a clear view on the benefits of (producing) Mor Nutro Powder. When these schools/hospitals/farmers are official clients, and have already run the education/training phase, other ways of communication will be used. Also the training of the farmers can be seen as a channel for creating awareness. Here, it also is important to know their progression. Therefore, it would be to visit them now and then. The education at schools and hospitals need to proceed, also if they are an official client. This, because the awareness of the malnutrition problem can sink when this isn’t repeated at least once a year. For the physical transportation of Mor Nutro Powder, it is important to find local transportation possibilities, which also an create job opportunities. The way to establish sustainable agreements about the channels that connect the supply and demand within the business, can be reached with contracts.