Also next steps including production, distribution, marketing and sales get attention. We address how innovation projects can be managed within companies and in co-operation with external stakeholders. The innovation process combines creativity and arts, marketing and technology, psychology to understand customers, organisational design to create a proper innovative organisation, law in relation to patents and to government regulation, and many more fields of expertise. All these different perspectives must be combined to select the few good ideas out of hundreds of good ideas and to turn those good ideas into applications that are successful both from a commercial and a societal perspective.
Part of
Innovation Management
Innovation management is usually defined as all the actions needed to turn good ideas for products, services or processes into commercial success. In this course about responsible innovation management we take a broader perspective: apart from the commercial success we also address success in terms of other aspects and a multitude of stakeholders - this makes the innovation responsible. Innovation management includes creativity, idea generation, selection and elaboration of ideas and the development of products, services or processes.