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Sunday the first of November we arrived in Lima after a 12-hour flight! After an exciting taxi ride through the always busy streets of Lima we found our apartment in the area Miraflores. The local time then was 9:00 pm, but since the time difference of 6 hours it felt as if we were up all night and so we decided to rest a bit. The next day on Monday we all were awake at 4:30 am Lima time; we…

On wednesday the 4th of November, we went to the area Barranco to meet the directors of L.O.O.P.! Situated in a beautiful old building, we found the office of L.O.O.P. in the centre of the bohemian-style neighborhood Barranco. There we met Nadia and Maria-Pia who told us a lot about the company. In the evening they invited us to come with them to the 'Kunan' event where several social…

This year the International Festival for Social Innovation (FiiS) was held for the first time in Barranco Lima.  'Donde Comienza el Cambio' (where change begins) is the slogan. The FiiS Fair is an free event that , after succesful editions in Chile and Argentina, is brought to Peru by the University of Engineering and Technology (UTEC). The purpose of the festival is to bring various projects…

Observational research Starting with the first phase of the market research, an observational research has been done in order to have a better understanding of the Peruvian society and the world they are living in. We have chosen the upper middle class of the Peruvian society as our target group. On the internet a lot of facts and numbers can be found about the Peruvian society, but the…

In order to get a good image of the target group (upper-middle class) a stereotype of a Peruvian couple is created. This is done by combining the observational research with facts and numbers of the Depest analysis. You will be introduced to Juan Carlos and Maria. Juan Carlos (32) & Maria (30) a happy couple with three children living in Barranco, Lima. Juan Carlos is working at the local…